SUBJECTIVITY THROUGH DISTORTION

Category

Personal

Project

Subjectivity Through Distortion

Role

Art Direction, Animation, Design

Year

2026

A digital camera with an analog soul

The Fujifilm X-S1D camera uses a set of filters to create more expressive, analog-feeling images through a digital process. Rather than aiming to capture with precision or perfection, the filters introduce distortion, texture, and a sense of uncertainty. Each image is shaped in real time through manual choices and intuition. The focus shifts from accuracy to subjectivity; using the camera as a way to express how something feels.

Research and Development